A business website has one purpose in our view.
To bring in business.
Whether directly through an online shop, or indirectly by convincing prospective customers to contact you with business enquiries.
It's that simple.
But how can a website do this? This is where it gets slightly more involved.
The following are required:
- Website traffic and
- A website that converts traffic into customers.
Various factors affect the ability to deliver Website Traffic and a Converting Website as follows:
To Generate Traffic to a Website requires:
Word of Mouth
Search Engine Optimisation
To Convert Website Traffic into enquiries requires:
Quality original content
Clear 'Call to Action'
Blue Web provides and helps with all these services to ensure our customers' websites deliver business results.