What is the purpose of a business website?

A business website has one purpose in our view.

To bring in business.

Whether directly through an online shop, or indirectly by convincing prospective customers to contact you with business enquiries.

It's that simple.

But how can a website do this? This is where it gets slightly more involved.

The following are required:

  • Website traffic and
  • A website that converts traffic into customers.

Various factors affect the ability to deliver Website Traffic and a Converting Website as follows:

To Generate Traffic to a Website requires:

Advertising
Social Media
Word of Mouth
Search Engine Optimisation
Marketing

To Convert Website Traffic into enquiries requires:

Original design
Quality original content
Good navigation
Clear 'Call to Action'
Mobile Enabled

Blue Web provides and helps with all these services to ensure our customers' websites deliver business results.