Many companies and organisations are sitting on a wealth of information that can provide insights and value. In fact for many companies this information can be their most important market differentiator. For example, supermarkets and onlines stores may transact thousands of items, they need to understand why certain items sell, what is it that determine more sales?
With an online store, small alterations to the user interface or upselling and cross selling at certain points may affect profitability. For supermarkets, positioning items on shelves, at certain times or particular offers may all all affect profitability. The key is to unlock this information through statistical analysis, segmentation and value analysis. Where best to target the organisations marketing spend.
Marriott Statistical Consulting, works with all types of organisations in research, modelling, intelligence, forecasting and planning. Collecting, measuring, presenting, analysing and interpreting data. Helping to help make informed business and organisational decisions.
Their new website contains a formal website detailing the services available and a more informal blog on statistics and predictions on various current events, from weather to sport to politics.
Many business executives offer a great deal of experience and knowledge that they can impart to other companies and it makes sense that they start their own consultancy business.
In today's rapidly changing world, companies require expertise and support from consultants that can cast an objective eye over an organisation's opportunities, threats, staff and technical issues to name a few.
Markets are changing more quickly that ever before and new, flexible resources are required to meet this demand. The old established model of full time, long term employment does not fit the new market dynamic and can slow an organisations' progress. Often, staff suffer from the 'can't see the wood for the trees' or are 'too close to a project' to see what is plain to an external consultant.
Clearly there is a level of security in working for an established employer and stepping out on your own can be a risky business. Ultimately though, it is a question of control, who is in control of your working life and even potentially your whole life? It takes a certain level of courage to step out on your own, but it's worth remembering that an employer can not only direct you to do work you might not enjoy, but can pull the rug from underneath your feet at any time. Many people in fact spend their whole working life wondering if they could set out on their own but never take the plunge.
Working as a business consultant or business coach or in any consultative capacity is not all plain sailing though, your income will vary from low to high rather than a fixed amount per month. So it's worth having a financial buffer, maybe savings or sometimes a redundancy package from a previous job can be valuable. The upside, though is that you get to keep the rewards of work rather than your employer, so the income potential is a lot greater.
As a kind of half way house between employment and setting out on your own, as self employed or through your own limited company, the option of taking on a consulting franchise exists. We don't recommend this route, for the following reasons; The pros are that you are taking on an established brand, however, is the brand reputation good? And most importantly it will never be your brand. All your efforts will go towards supporting and representing the brand, which may help you whilst you effectively work for the brand, but this brand value will be lost when you eventually break away and will have to start from scratch building your own brand reputation.
Franchises can be very expensive, in the multiple tens of thousands to buy plus ongoing marketing fees, but what do you really get for this expense? Franchises, particularly the USA based ones tend to follow a formula, which means you have to follow this formula, this can stifle individual flair and it's clear that for businesses receiving consulting services, one size does not fit all. They key with good consulting is to listen to the clients issues and provide a bespoke service that fits the requirement. This can be better done when you are in full control, not applying a pre-described format to every company.
It's far better to create your own brand and build your reputation, based on client results, who will be happy to sing your and your own brand's praises. This is the path to a successful consultancy. Your business will grow by recommendation and your website will reflect your professionalism, services and satisfied clients.
You can see examples of consultancy websites by Blue Web below.
Tuition Consultancy Website A case study in breaking free from the 9 to 5.
In designing and developing websites for its customers Blue Web employs it's own consultative approach to maximise the value of the website to the client. This consultative approach particularly lends itself to new Business Consultancy start-ups and new Business Coaching businesses. Contact us now for a preliminary discussion on how we can help with your business vision.
Based on years of business and consultancy experience, Clearwater Advantage is a new business that helps potentially high growth technology start up companies reach the next level of performance and business growth. Blue Web was chosen to work with Clearwater Advantage to deliver a new website that would demonstrate the key benefits of working with the new consultancy.
Blue Web's experience in business and the ability to facilitate discussions on website effectiveness inside the consultancy sector were key factors in delivering the new website.
For customers that need a professional consultative approach to web design and development, Blue Web differentiates itself from many web agencies based on knowledge and experience in business and often acts as a good sounding board for new ideas and businesses. Read more about Blue Web's consultative approach to website design and development here.
It's an ongoing challenge for teachers and schools to keep up to date and implement latest government education policies. Fortunately educational consultant Jenny Short has years of experience interpreting educational policies. Jenny regularly holds workshops and produces practical policy implementation guideline documents.
The old website was proving difficult to update so the new website makes this simple and efficient. The new website also assists teachers in providing on-line schedules of workshops and other events. Educational documentation can be purchased directly from the website, streamlining jenny's activities.
Like many consultants a great deal of value exists in professional knowledge and experience. This value is more widely available both for free and to be purchased from the new website.