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Ecommerce websites range from simple shops to more complex sites, Ocean Footprint is the latter.
As a Marine Ecommerce Website, Ocean Footprint is focused on the needs of maritime vessels including yacht's and commercial marine vessels and products for marine professionals.
Products such as air conditioning units, electric motors, plumbing parts etc, are all available in different shapes and sizes. In the language of ecommerce, these are known as product attributes.
Just as a clothing store stocks, shirts in different sizes and colours, marine products can have hundreds or even thousands of different variations. Such as; dimensions, voltage, material, power, etc.
This of course leads to a complexity of product management and online display.
The trick with displaying marine engineering products in an online shop, is to make the selection of your specific requirement easy.
Rather than scrolling through endless tables of product variants, the purchaser can select for example the specific dimensions, voltage, material and power rating they require.
The system will then dynamically interrogate the database and display the product model and price based on the desired specification.
Of course, dynamically interrogating the database and presenting the correct product model for purchase is a fairly heavy database activity.
This all needs to happen within a second, to ensure the website visitor is not kept waiting. The performance required is achieved through specially configured high performance hosting provided by Blue Web.
You might also notice that the home page of Ocean Footprint has footprints appearing in the sand next to the ocean, If you need something a little different designed for your website, get in touch to discuss it with us.