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From idea to online retailer

From idea to online retailer.

Selen is the brainchild of Alexandra, an experienced retailer in the world of luxury goods working for some well known household names.  The online business plan was to source the best luxury goods from UK small creative businesses and offer these via an online store. Once the idea was hatched the next step was to find a suitable web design and development company.

Blue Web, headed up by Wesley, met with Alex late Summer 2018 to discuss the idea. Eighteen months of silence followed, then during January 2020 Alex contacted Blue Web again, having evaluated the web design market and refined the business proposition. This time ready to start the project in earnest. The project kicked off early February 2020, then in  March, we all know what happened!

Despite the lock down, Alex was determined to push ahead with the website. During March Wesley and Alex worked closely on the project making sure every detail was right and exactly as Alex required. The website was launched on April 18th and around 250 products became available to buy from the website.

Despite the environment, the website has kicked off with great success and given the quality of the products, the ease with which products can be purchased, the future for Selen looks bright.

Blue Web works hard to deliver what the client wants and tries to advise on sometimes alternative and more effective solutions based on our experience in web technology. In this case, we recommended methods to help Search Ranking, a fully integrated email marketing solution as well as various custom tweaks to the online shopping experience.

We like to take away some of the pain in dealing with web technology, to use Alex's words from her first blog post on

"I have no idea what wizardry the fabulous Wesley manages in the background, but seeing this grow from a picture in my head to a real-life website has been amazing."

Alexandra, Owner of Selen.

Quality website design, Bath, Bristol, Frome and UK wide.