Many companies and organisations are sitting on a wealth of information that can provide insights and value. In fact for many companies this information can be their most important market differentiator. For example, supermarkets and onlines stores may transact thousands of items, they need to understand why certain items sell, what is it that determine more sales?
With an online store, small alterations to the user interface or upselling and cross selling at certain points may affect profitability. For supermarkets, positioning items on shelves, at certain times or particular offers may all all affect profitability. The key is to unlock this information through statistical analysis, segmentation and value analysis. Where best to target the organisations marketing spend.
Marriott Statistical Consulting, works with all types of organisations in research, modelling, intelligence, forecasting and planning. Collecting, measuring, presenting, analysing and interpreting data. Helping to help make informed business and organisational decisions.
Their new website contains a formal website detailing the services available and a more informal blog on statistics and predictions on various current events, from weather to sport to politics.
The website was tested against many different web browsers and is optimised as a mobile first design.
We recognise that many people are browsing the web on mobiles and so the website needed to load fast and work well on all mobiles.
Not forgetting of course the need to load quickly and fast on tablets, laptops and other larger devices.
If you want to see which web browsers are in use nowadays across the web, including mobile phones, see this page on usage share of web browsers from Wikipedia.
Tip, if you're still using Internet Explorer, we recommend changing to another browser, such as google Chrome or firefox. Internet Explorer is reaching end of life and may introduce security risks for it's users.
Try out the new oven cleaning website and you'll see how quickly and cleanly the website loads on your device.
Farleigh Masonry is a Supplier of sawn and finished masonry to the trade.
They deal with all sizes of projects providing cut masonry from beautiful Bath Stone, to Portland, Limestone and Sandstone.
Masonry is available in a range of colours and grades to suit different building facades and types.
Many clients are prestigious buildings in London and elsewhere including BBC buildings, and royal family memorials. They have opened a new multi million pound factory soon and needed the new website design primarily to provide information on the range of masonry products they provide to their suppliers.
As well as the main Website Design, Blue Web also provided a secure intranet for internal staff use to publish internal news and documentation. Clearly an intranet needed to be simple to use and secure to ensure internal news and documentation was handled efficiently and effectively.
My decision to break free from the 9-to-5 (or 7-to-6, as was more often the case) was borne from both the successful business I envisioned running and the better life I wanted for myself.
Flourishing start-ups occupy niches in the market, and my business model is no different, providing much-needed bespoke tuition for students with a variety of needs, but at the core of its success is me.
While this sounds self-congratulatory, what I mean by this is the change in my lifestyle that has allowed me, and therefore the business, to prosper. No more grind. No more early mornings, no more dishwater-dull meetings, no more raging in rush hour traffic.
Instead, I run my life. I have creative control over the business, I make the decisions, I reap the benefits, and I find that rather than constantly feeling that I’m wasting time, I have more time. More time for my family, my friends, and myself, and infinitely more freedom.
This wonderful balance is central to the success of Crescent Tuition. I was attentive to startup costs, and the decisions I made were all investment based, including opting for a succinct and beautiful website.
The website builder I worked with; Blue Web, realised my vision for my business and now their framework allows me to continue to market and expand the business. It’s the lynchpin that brings the clients to the service, the work to the tutors and gives the business a streamlined online presence. In a sense, the website is the business, is the success.
Now, I find myself in a fortunate position, having checked three boxes I feel were crucial in the realisation of what was once an idea; firstly, the removal of whichever mental barriers that had held me in a grey day-job for so long; secondly, the quiet determination to be in control of my future; and finally, the materialisation of a platform – in my case, Crescent Tuition’s website – to enable the business to run smoothly.
The rewards are plenty; including a life that runs smoother, too. I recommend you contact Blue Web if you have a vision you want to become a reality.
Founder and Director, Crescent Tuition
The Art of Healing is a new website for London Osteopathy. Operating from four locations in London, including Belgravia, Earl's Court, St John's Wood and Moorgate, the new website offers online booking for the four locations through integration with Cliniko online booking. Bookable treatments include Osteopathy, Acupuncture and Physiotherapy.
Ecommerce websites range from simple shops to more complex sites, Ocean Footprint is the latter.
As a Marine Ecommerce Website, Ocean Footprint is focused on the needs of maritime vessels including yacht's and commercial marine vessels and products for marine professionals.
Products such as air conditioning units, electric motors, plumbing parts etc, are all available in different shapes and sizes. In the language of ecommerce, these are known as product attributes.
Just as a clothing store stocks, shirts in different sizes and colours, marine products can have hundreds or even thousands of different variations. Such as; dimensions, voltage, material, power, etc.
This of course leads to a complexity of product management and online display.
The trick with displaying marine engineering products in an online shop, is to make the selection of your specific requirement easy.
Rather than scrolling through endless tables of product variants, the purchaser can select for example the specific dimensions, voltage, material and power rating they require.
The system will then dynamically interrogate the database and display the product model and price based on the desired specification.
Of course, dynamically interrogating the database and presenting the correct product model for purchase is a fairly heavy database activity.
This all needs to happen within a second, to ensure the website visitor is not kept waiting. The performance required is achieved through specially configured high performance hosting provided by Blue Web.
You might also notice that the home page of Ocean Footprint has footprints appearing in the sand next to the ocean, If you need something a little different designed for your website, get in touch to discuss it with us.
Whether directly through an online shop, or indirectly by convincing prospective customers to contact you with business enquiries.
But how can a website do this? This is where it gets slightly more involved.
The following are required:
Various factors affect the ability to deliver Website Traffic and a Converting Website as follows:
Word of Mouth
Search Engine Optimisation
Quality original content
Clear 'Call to Action'
Blue Web provides and helps with all these services to ensure our customers' websites deliver business results.
Following hot on the heals of Fifty Shades of Grey, but combined with a selection of free recipes, RedShoes12 is A-lovers-romp-through-a-Gastronomic-Wonderland. The site is updated regularly with new recipe for every season, interwoven with the story of two lovers.
The site displays recipes with glamorous imagery, that can be easily accessed on a smartphone, this way it's possible to find a recipe and follow the instructions to create your own meal. The recipes, include Cocktails, Starters, Main Event, Dessert and Breakfast for the morning after!
The website is a good example of collaboration between content writing, imagery and graphics and technical web development.
Blue Web is chosen by many businesses from start ups to established, to deliver new websites based on our experience and knowledge in business, this ensures the new website is effective and delivers the agreed business goals. A website shouldn't just look good, it should deliver new customers and business growth, in line with the aims of the business owner(s).
Blue web utilises a consultancy process in the design and development of all the website's we design. The aim is to deliver highly profitable business that delivers value to the client. For commercial reasons, we can't reveal the full detail, however, the process brings together the following:
Your website is potentially the greatest investment you can make in your business, don't leave it in the hands of inexperienced web designers or DIY tools. Test your ideas and website plans with us to check you're website will really support your business growth.
You can read more about how we help new business start ups and particularly consulting businesses grow their brand and business here. Below are example of some businesses we've helped so far.
Wiltshire Electrics has been established in Wiltshire and Somerset for many years. A family run business, they have been providing quality electrical installations in domestic and commercial properties and focus on energy efficiency and the associated costs savings. The new website has been designed to reflect modern web design with a twist. For example instead of using traditional web menus, the site employs electrical switches to select pages and content.
Wiltshire Electrics has received may plaudits from its customers, so the new website now includes reviews and the ability for customers to add their own review of the services provided, all Wiltshire Electrics has to do is provide a link to the review page. Customers can upload before and after images and rate the electrical work done.
Many business executives offer a great deal of experience and knowledge that they can impart to other companies and it makes sense that they start their own consultancy business.
In today's rapidly changing world, companies require expertise and support from consultants that can cast an objective eye over an organisation's opportunities, threats, staff and technical issues to name a few.
Markets are changing more quickly that ever before and new, flexible resources are required to meet this demand. The old established model of full time, long term employment does not fit the new market dynamic and can slow an organisations' progress. Often, staff suffer from the 'can't see the wood for the trees' or are 'too close to a project' to see what is plain to an external consultant.
Clearly there is a level of security in working for an established employer and stepping out on your own can be a risky business. Ultimately though, it is a question of control, who is in control of your working life and even potentially your whole life? It takes a certain level of courage to step out on your own, but it's worth remembering that an employer can not only direct you to do work you might not enjoy, but can pull the rug from underneath your feet at any time. Many people in fact spend their whole working life wondering if they could set out on their own but never take the plunge.
Working as a business consultant or business coach or in any consultative capacity is not all plain sailing though, your income will vary from low to high rather than a fixed amount per month. So it's worth having a financial buffer, maybe savings or sometimes a redundancy package from a previous job can be valuable. The upside, though is that you get to keep the rewards of work rather than your employer, so the income potential is a lot greater.
As a kind of half way house between employment and setting out on your own, as self employed or through your own limited company, the option of taking on a consulting franchise exists. We don't recommend this route, for the following reasons; The pros are that you are taking on an established brand, however, is the brand reputation good? And most importantly it will never be your brand. All your efforts will go towards supporting and representing the brand, which may help you whilst you effectively work for the brand, but this brand value will be lost when you eventually break away and will have to start from scratch building your own brand reputation.
Franchises can be very expensive, in the multiple tens of thousands to buy plus ongoing marketing fees, but what do you really get for this expense? Franchises, particularly the USA based ones tend to follow a formula, which means you have to follow this formula, this can stifle individual flair and it's clear that for businesses receiving consulting services, one size does not fit all. They key with good consulting is to listen to the clients issues and provide a bespoke service that fits the requirement. This can be better done when you are in full control, not applying a pre-described format to every company.
It's far better to create your own brand and build your reputation, based on client results, who will be happy to sing your and your own brand's praises. This is the path to a successful consultancy. Your business will grow by recommendation and your website will reflect your professionalism, services and satisfied clients.
You can see examples of consultancy websites by Blue Web below.
Tuition Consultancy Website A case study in breaking free from the 9 to 5.
In designing and developing websites for its customers Blue Web employs it's own consultative approach to maximise the value of the website to the client. This consultative approach particularly lends itself to new Business Consultancy start-ups and new Business Coaching businesses. Contact us now for a preliminary discussion on how we can help with your business vision.
Based on years of business and consultancy experience, Clearwater Advantage is a new business that helps potentially high growth technology start up companies reach the next level of performance and business growth. Blue Web was chosen to work with Clearwater Advantage to deliver a new website that would demonstrate the key benefits of working with the new consultancy.
Blue Web's experience in business and the ability to facilitate discussions on website effectiveness inside the consultancy sector were key factors in delivering the new website.
For customers that need a professional consultative approach to web design and development, Blue Web differentiates itself from many web agencies based on knowledge and experience in business and often acts as a good sounding board for new ideas and businesses. Read more about Blue Web's consultative approach to website design and development here.
Bath City Boxing Club engaged Blue Web to redesign and relaunch its website to coincide with the move to new premises at Bath YMCA. The key to the new Boxing Club's website design is simplicity and ease of use on mobile devices, both for viewing the website and updating the website from a mobile phone.
The Bath amateur boxing club's new website contains a blog that now automatically publishes to its Facebook page, to keep amateur boxing enthusiasts, parents of boxers and keep fit members updated on club news and events.
If you need a new website for your club, please get in touch with blue Web for a free consultation
Blue Web was pleased to be selected for the design of this innovative new Beauty Academy website in the centre of Bath. The overall branding concept, including logo were developed by Blue Web and the website highlights the range of services available from the new beauty salon. The salon's services include Microblading Permanent makeup, Nails and also hairdressing.
As with all Blue Web websites, the site is optimised for mobiles as well as desktop and all devices and web browsers.
Hardington Vale Parish comprises six churches in rural Somerset, including Farleigh Hungerford, Hemington, Laverton, Norton St Philip, Rode and Tellisford. Part of the Deanery of Frome in the Wells Archdeaconry and within the Diocese of Bath & Wells.
As an active community, the parishioners needed to update their old website and turned to Blue Web to design a vibrant new website that they could easy manage and update themselves. The website is updated weekly with every church service, special events, prayer meetings, local parish news, and seasonal activities such as Christmas carol services, Easter and many other activities in the busy church calendar.
Keeping up with the times, the parish website also includes a blog and news from the rector on a regular basis. For the development of the site, multiple views and opinions on the design were taken into account and a competition was held amongst the parishioners to design the new website logo.
Wesley Kitt of Blue Web stated that:
Many websites we do are for businesses, it makes a nice change to work with a community website where the goals are somewhat different o a business. At the same time, the ability to update the website easily and focus on what's important to the local parishioners has similarities to business websites. One significant difference in the development of the site was agreeing and satisfying the needs of a range of interested parties across the parish.